Reach WhatsApp customers outside the 24-hour window with an announcement
WhatsApp only lets a business message a customer who hasn't written in the last 24 hours with a message Meta approved first. When an announcement goes to customers like that on a WhatsApp sender, Yapper turns it into a marketing message and sends it to Meta for approval. You never create or manage it yourself, and it doesn't appear on the Templates page. If you sent the same announcement before and Meta approved it, Yapper reuses that approval. Meta charges for each marketing message delivered.
- Send now: customers who wrote in the last 24 hours get the announcement right away. The rest wait, and the announcement under Sent in Broadcasts shows how many are Waiting for Meta's approval. Approval usually takes minutes, sometimes hours. Once Meta approves, they receive it. A waiting customer who writes to you in the meantime gets the announcement as a regular message instead, and anyone who opted out meanwhile doesn't get it.
- Later: the message goes to Meta when you schedule it, so it is normally approved by the time it sends. Until then the scheduled announcement says it is waiting for Meta's approval.
- Rejected: the announcement shows Meta's reason, and the waiting customers are listed as not sent. Select Edit and resubmit, fix the message in the composer, and select Resubmit. Yapper sends it to Meta again, and once approved it reaches only the customers who didn't get it yet.
- Not approved in time: if Meta hasn't approved the message 24 hours after it started waiting, the waiting customers don't get it, so nobody receives a stale announcement days late. The announcement says Meta didn't approve it within 24 hours.
Each customer receives the announcement once, whichever way it reaches them.
If your WhatsApp Business account has no valid payment method, Meta doesn't deliver marketing messages (see whatsapp-payment-method).